Graphics Process Guide
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Compose > Checklist

Place in the Workflow

Diagram highlighting the place of compose in the workflow
After required prepping and scanning have been completed, the composer accesses and assembles all content and media into the final version of the ad. The composer then submits the Ad to Quality Control for review and final authorization to print in directory.

Keys to Success

What are the keys to success as a Composer at TransWestern Publishing?

  • Attention to detail:
    1. Check versions
    2. Check the UDAC for correct template
    3. Use + J (Multi-Ad Creator) + E (QuarkXpress)
    4. Check phone numbers
    5. Check backgrounds of both art and template
    6. Spell check
    7. QC your work
    8. Ad should look as close to what was submitted as possible.
  • Standards compliance: ensure that artwork (your own and the customers) complies with TWP's TEAR standards.
  • Speed and accuracy: Speed is not haste. It is not about quick clicking and clearing your desk. It is about effective process to ensure that the customer's Ad is completed in as accurate and timely a manner as possible.
  • When in doubt > Query. If instructions aren't clear or there is poor or missing artwork submit the appropriate query. Whenever clarification is needed a query is the primary tool to use to correct the issue.
  • Observe the processes and use the resources provided in this manual. The graphics process is in place to ensure that the Ad will be accurate. Not every situation is covered in these pages, however. If you have additonal questions, call on the trainer and managers for guidance.