flyTrap interactive

• Business Strategy

  Meetings are held with internal domain experts, developers and marketing and business goals are defined. The business rules the application will support are outlined.
• Heuristic Analysis

  The baseline usability of any existing site or application is evaluated according to established usability principals. Opportunities for both immediate and long-range improvement are identified.
• Competitive Analysis

  What is your competition doing online? How are they positioned in the marketplace? What can we learn from them, and how does your target audience interact with competitive products? fTi identifies best practices as well as new opportunities by comparing the usability of similar products or services across a competitor group.
• User Research

  Who are your users, what do they want, and what sort of features and products will they really use? User interviews, usability studies, surveys and focus groups answer questions like these and help you understand what to do with that information.
• Task Analysis

  What steps do your users need to take in order to reach their objectives? fti identifies user types by tasks, documenting their interactions with the business as user scenarios which describe the ways in which yours users interact with your business -online or otherwise.
• Content Discovery and Creation

  Relevant business collateral and any existing content is inventoried and analyzed for repositioning. New content is specified as part of the overall strategy. Particular focus is on interactive content: hierarchies and taxonomy, calendars, business and user generated content. Whereas content may be King, enabling content creation is Queen.
• Information Architecture

  Techniques for information organization are applied to business content to establish user-identifiable categories, hierarchies, and so create consistent taxonomies across the business ecosystem for the product or application.
• Interaction Design

  Interaction Design includes Interaction Models, Flow Charts, Functional Sketches, Wireframes, Behavioral Documentation and Conceptual Prototypes. Taken together they specify interaction with the interface: from websites to desktop applications, rich internet applications (RIA), mobile apps, kiosks, and touch-screens.
• Visual Design

  Primary templates and style guides are created. But visual design isn't only about aesthetics, it works to establish trust, create excitement and reinforce the brand. fti collaborates closely with any in-house marketing and creative so that form and function work in harmony.
• Asset Development

  Many user experiences are only as good as the content they deliver to the user. Photo and video shoots, image sourcing, graphics production, and copy writing are a few ways we help clients develop on-brand experiences that build users’ trust and loyalty.
• Usability Testing

  Your users rule. Whether paper prototypes or visual designs, functional prototypes or beta versions, usability tests are conducted to refine the design and highlight any potential for poor user experience.
• Client Side Development

  Any HTML, CSS, Javascript and dynamic (AJAX, PHP) code is delivered, true to the original design, cross-browser compatible, quick to load, and easy to maintain.
• Content Management Systems

  We are WordPress experts. In addition to configuring your WP installation with desired functionality, we can customize templates or integrate the look of a blog to that of an existing site.
• Social Media

  3rd party reviews and recommendations are the most credible and effective of all marketing messages. fTi understands what it takes to engage users on their own terms, and has created some of the largest social networks online.
• Iterative Analysis

  During and after development specifies design or functional gaps that may have crept in during implementation are checked for and addressed. Opportunities for new features are identified and further, next-phase improvements are recommended.

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© Copyright Kevin Cornwall, flyTrap interactive.